There is a lot to be said for controlling the message, but is that possible in every situation? Obviously, David Letterman knew that he wanted to inform the public about his recent experience with blackmail, but did that make the media reaction more or less intense?
If I were one of his advisors I probably would have told him to do exactly what he did, when he did it. The "entertainment news" has continued to cover it all weekend, but the mainstream media reported the scandal on Friday and then let it be crushed under the wheels of the 24-hour news cycle.
Of course, sex sells, and the most important television ratings period of the year begins at the end of October. Buckle your seatbelts because we are about to be inundated with news and entertainment programming about waste in government, sexual impropriety, and any other salacious topic that will make people watch.
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